Rebranding a Layer 1 around its agentic vision.

Somnia launched as a fast EVM Layer 1 for real-time consumer apps. Games, social, metaverse. Then the company shifted its focus to agents, onchain programs that pull live data, run AI and react in real time. The product moved on. The brand didn't. It still spoke to gamers, blended in with every other L1 and no longer represented the company, and that started hurting sales.

We were brought in to build the identity for “The Agentic L1”, then make it work across a growing family of sub-brands. After the rebrand, we stayed on for a two-month retainer, producing assets and working on the website with the Somnia team.

L1 brands tend to look alike. Gradients, glossy coins, a stylized letter. Somnia needed a look that said agents at first glance, and one that could stretch across every product in the ecosystem.

Agents boot, scan, fetch and execute. They work inside defined boundaries and act on their own. Every direction we explored had to show that behavior, not just name it.

The brief set one critical test. The brand had to work for institutional traders, market makers, KOLs, builders and mass-market traders, and still feel like it was designed for AI agents and LLMs. Clean, contemporary, different from every other chain, and at home in the agentic future. We studied the agent-native brands the team admired to see where the category already was, and where Somnia could stand apart.

Five directions, each shown in context on X covers, so the team could judge them where the brand would actually live. A pixel “SO.” wordmark in pink. A slanted, speed-led S in green. A networked S in blue. A grayscale S built from light. A minimal, bold S.

We took the green S, the gradient circular S and the purple S, and ran each one through a live campaign, the $10K travel voucher giveaway, in dark and light. A logo that looks good on its own can fall apart on a real banner. This round showed which ones held up.

The circular S, rebuilt from a grid of pixels in Somnia purple. We tested the silhouette slimmer, thicker and with more depth, then put it on covers and merch. It was approved at every level up to the CEO.

Instead of polishing the pixel S, we asked a simpler question. What does an agent actually look like? It looks like code. So we stopped drawing a symbol and wrote one.

The new route was simpler and more agentic. A monospace mark, a terminal-inspired language and a system built to scale across every sub-brand.

The logo is a monospace S inside curly braces. In code, braces define a scope. Here they stand for agents gathering inputs, data and workflows within defined boundaries, then executing. Built from type, it reads as one compact unit. It answers the brief directly. Humans see a clean, confident mark. Agents see syntax.

The system covers a primary logo, a stacked secondary logo, a logomark for avatars and favicons, reversed and white-mode versions, and clear misuse rules.

A monospaced typeface built for code. Uniform character widths, sharp legibility at small sizes and a mechanical, precise feel that matches autonomous agents and L1 infrastructure. It sets the logo, headlines and body, so the whole brand reads like one terminal.

We tested it against IBM Plex Sans, Inter Tight and Arial. They all read clean, but they read like every other tech brand. Only the monospace looked like something an agent would write.

The brace system made sub-brands simple. Swap the letter, swap the accent, keep everything else. {d} dreamDEX, Better than CEX. {p} Prophecy, the agentic prediction protocol. Each carries an endorsement back to the masterbrand, from “by Somnia” to “Powered by Somnia”, so the family always reads clearly. {e}, {g}, {/}, {y}, {f} and {i} for Ecosystem, Games, Devs, Yappers, Foundation and Intern.

Every new product can join the family without a redesign.

The visual language borrows from the terminal. System prompts, loading bars, pixel grids and console-style annotations. Patterns are recursive grids of squares within squares, soft voxel-like fields of light that suggest agent networks scanning and recomputing in the background.

Strict, code-like layouts meet asymmetric blocks of motion and noise. Technical, but alive.

After the rebrand, we stayed on for a two-month retainer. We produced every kind of asset the team needed. Posts, banners, announcements, blog headers, profile pictures and more. Everything that shipped carried the new system.

We created every illustration on the main page and ran a series of design explorations for the homepage and the Somnia Agents page. Agents were the hardest part to explain. They're consensus-validated jobs that pull APIs, scrape websites and run AI inference, with the same trust guarantees as onchain execution. The Agents page had to make that easy to follow.

The page moves from a hero video to a simple diagram of how agents work, then three feature cards (Native Reactivity, AI Inference, Deterministic LLMs), a clear path to start building and an FAQ for the deeper questions.