Building a brand from zero for an agency that takes over the timeline.

Alex runs Bricktopians, a 10,000-piece NFT collection with its own creator program. The project had grown, but its website was still a plain HTML page that didn't show what Bricktopians had become. We redesigned it with motion and a lot of care in the details.

Alex liked the work, and especially the animations and how much thought went into them, so when he started his next venture he came straight back to us. That venture was Takeover. A brand-new agency running micro-KOL campaigns across the biggest creator network in Web3, with no brand and no website.

Takeover runs coordinated campaigns through 300+ niche creators for Web3 and tech brands. Alex didn't want it to look like an agency at all. In his words, it's “a movement, not an agency. Closer to a cult or streetwear culture.”

Discovery ran through our usual steps. A full brand questionnaire, then a working call with Alex. We color-coded the call transcript line by line to separate what he loved, what he hated and what the brand had to do.

The name came first. “Takeover. Because we take over the timeline.” He described the brand in three words: bold, distinct, different. His references set the tone. The high-contrast yellow and black of Kill Bill, the strong lettering of The Substance and the Obey-style propaganda poster.

One line from the call shaped everything after it. When the brand is tiled across a screen, it should take over vertically and take over laterally.

We pulled from streetwear and poster culture rather than Web3. Off-White's flat 2D iconography. Oversized, ultra-condensed lettering that runs edge to edge. Type that repeats until it fills the frame. The common thread was pressure. Every reference feels like it's pushing against the edges of its own canvas.

We explored the name every way we could think of. Letters stretched diagonally across the frame like a barcode. A static glitch cut through the wordmark, as if something had broken in. TAKE OVER inside a box built from a bold K. Letters overlapping and pushing each other aside. TAKE stacked on OVER, with the E taking over the gap. A ripple spreading through the letters. Two blocks of type swapping places on hover.

Each one told the story. The final round showed the strongest version was also the simplest.

The wordmark needed a typeface that could fill any space it was given. We tested Poller One, PP Rader, Staatliches, Russo One, Sarpanch and Share. Each had character, but most leaned too techy, too gaming or too wide.

Saira ExtraCondensed won. Tall, tight letterforms that pack a lot of weight into very little width, so the name can stretch across a banner or stack inside a square and still dominate the frame.

The wordmark is Saira ExtraCondensed with a few custom tweaks. Clean enough to read at a glance, heavy enough to feel loud. The logomark takes the idea one step further. The name set inside a box and filling it edge to edge, so it literally takes over the space it sits in.

Saira ExtraCondensed carries the headlines in four weights, from Regular to Bold. Space Mono handles body text, subheadings and captions. The mono adds a precise, annotated feel next to the loud display type, like campaign notes written in the margins.

We packaged everything into a full set of brand guidelines in two weeks. Logo lockups, the logomark, color, type, layout rules and usage across every surface Takeover would touch.

Alex's short-term goal was clear. A landing page that sends people to the video sales letter and overloads them with social proof. So the site leads with the name and one line, “We takeover the timeline for the biggest brands in tech.” Then a wall of brand logos, the two services (Blitz Campaigns and Amplification) and a straight line to Telegram.

We designed the site in a week and built it in another, with motion throughout. The name repeats across the screen, trusted brands scroll past in a continuous wall and sections reveal as you move.

After launch, Takeover came back to us three more times. Not for fixes, but for more of the brand. Branded backgrounds, overlay logos, post templates and social assets, so every creator in the network could put Takeover on the timeline the same way.